Back in April 2017, my brother and I took our mum and our nan to the Everyman Independent Cinema in Esher, to go see the live action Beauty and the Beast starring the graceful Emma Watson and a hairy Dan Stevens. It was only the second time I’d watched a movie at this fine establishment and the first time I fancied ordering food. So, naturally I took a peek at their menu. I don’t believe I actually did order anything in the end apart from maybe a cappuccino but the food did look and smell appetizing. Long pepperoni pizza served on a wooden board seemed particularly popular amid the patrons.
Perhaps boredom got the better of me but I felt compelled to take a picture of the menu and as my location was active on my phone, good ‘ol Google suggested I post it on Maps. The photo isn’t even that informative however, I sacrificed style over substance big time here with an edgy angle and a stylish bokeh effect on the text. I guess it does the trick of drawing people in, enticing them to gather more info on the cinema and what grub is available. The irony is that this picture has been viewed 8,000 times and rising with each day, but I’m pretty sure the menu has changed since. It has been over two years after all.
Google maps contributions is actually quite an interesting way you can promote yourself, or at least your potential photography skills. You essentially become what they call a Local Guide which can eventually lead to points which you can earn through writing reviews, sharing photos and videos, answering questions about places or verifying information through fact checking. These points in turn give you access to future Google features and special perks when you’ve worked your way up the various levels. You can flaunt your achievement by way of a fancy digital badge to show people just how much you’ve contributed.
I’ve yet to jump deep into this rabbit hole but if taking a photo of text has taught me anything, it’s that at least a few thousand people are willing to stop and take a look at it. It’s only a matter of time before the Spielburger category gets a DMCA takedown or something silly like that, if it hasn’t already. Pretty sure the household director has already issued a cease and desist for a similar situation in the States, though I’d love to know the law related consequences of such a creative label if any.
Marvel at it while you can!